Link in Bio for Musicians: What Fans Actually Tap On

Short answer: put your newest release at the top, opening in each fan's own streaming app. Under it, your next show with a ticket link. Then the rest of your releases, and at most three extra links (merch, newsletter, pre-save). Everything else is noise.

Here is a scene you probably know. Someone sees your video, likes the song, taps your name, taps your bio link... and gets a page with fourteen buttons, a Spotify link that opens a login screen, and a "Shop" button for merch that sold out in 2024.

They leave. They liked the song. Finding it was just too much work.

Your link in bio is the one link you get on Instagram and TikTok. Here is how to make it count.

Who is tapping your bio link?

Almost always: someone who just heard you. A Reel, a TikTok, a story from a friend. They are curious and they have about ten seconds of patience.

That tells you what the page is for. Not your life story. Not every project you ever did. It answers one question first: where can I hear this?

What goes on the page, in order

1. Your newest release, on top

The release you are pushing right now. Big, with the cover art, impossible to miss.

The important part: it has to open in the fan's own app. Your audience is split across Spotify, Apple Music, YouTube Music and more. A plain Spotify link is a dead end for the Apple Music half, and a login wall in Instagram's browser for some of the rest. (Why that happens is explained in how to share music on TikTok and Instagram without losing half your clicks.)

So link to a page where the fan picks their app, then lands right in it.

2. Your next show

If you play live, this is the second thing people look for. Date, city, ticket link. That is all.

One rule: take old shows off. A page that still says "Live at The Pit, March 14" in October looks abandoned. Better to use a tool that removes shows after their date. More on this in how to add tour dates to your bio.

3. The rest of your releases

For the fans who liked the song and want more. A simple grid of covers works well. Each one, again, opening in the fan's own app.

4. A few extras, three at most

Pick the ones that matter right now:

• Merch, if it is in stock.
• A newsletter or fan email list.
• A pre-save for the next release.
• Tickets, if they live somewhere other than your shows.

5. Who you are, in one line

A photo and a short bio help people who found you by accident know they are in the right place. One or two sentences. Your socials as small icons, not as big buttons.

What to leave off

Be honest with yourself about these:

• Every streaming platform as its own button. Six buttons for the same song is a wall. One release card that opens the right app does the same job.
• Old releases at the top. If your latest single is buried under an album from 2022, fans think nothing is new.
• Links you do not update. Sold-out merch, past shows, a crowdfunding campaign that ended.
• Your entire Linktree from 2019. You know the one.

Smart link or link in bio page?

Two different tools, and you probably want both:

Use a smart link when you share one song in one place. Use your link in bio page as the permanent home that always shows the newest release. New to smart links? Start with universal music links explained.

How to set this up in a few minutes

Any link in bio tool can follow this checklist. Here is how it goes with SongPort for Artists, since it was built around exactly this order:

1. Pick your name. Your page lives at songport.link/@yourname.
2. Add a photo, a short bio and your socials.
3. Paste a link to each release. One link from Spotify, Apple Music, YouTube Music, Deezer, Tidal or SoundCloud is enough. SongPort looks it up on the other five.
4. Check the order. Newest first is the default. Pin the release you are pushing so it stays on top.
5. Add your next show. Date, city, ticket link. It disappears after the date.
6. Put the link in your Instagram and TikTok bio.

The free plan shows your 3 newest releases and your next show. Plus (€8 a month or €72 a year) shows everything, adds three links of your own and removes the SongPort logo. Every page starts with 14 days of Plus, no card needed.

A quick test before you post

Open your own bio link the way a fan does:

• On your phone, inside Instagram, not in Safari.
• On mobile data, not your home wifi.
• As someone who uses a different app than you. Spotify person? Try the Apple Music path.

Count the taps until the song plays. Two is great. Four is too many.

FAQ

What should a musician put in their link in bio?

Your newest release first, opening in each fan's own streaming app. Then your next show with a ticket link, the rest of your releases, and at most three extras such as merch, a newsletter or a pre-save.

Should I link straight to Spotify in my bio?

Only if all your fans use Spotify, and they do not. Fans on Apple Music or YouTube Music hit a dead end. A page where each fan picks their app keeps everyone.

What is the difference between a smart link and a link in bio?

A smart link is for one song in one post or message. A link in bio page is the permanent home for you as an artist, with all your releases and shows.

How often should I update my link in bio?

Every release and every show. Pinning your newest release and using a tool that removes past shows keeps it fresh without much work.

Is there a free link in bio for musicians?

Yes. SongPort for Artists has a free plan with your 3 newest releases, your next show, a photo, bio and socials. Linktree and Beacons have free plans too. See the best Linktree alternatives for musicians for a comparison.